New Balance Atlanta offers the highest degree of fit knowledge with the ProCare Fit program.  Our well-informed staff is comprised of at least two ProCare certified specialists at each store.  ProCare specialists are well versed in fitting techniques and a vast array of feet issues as well.  These staff members have passed their knowledge on to the rest of their colleagues through meetings and constant mentoring.  As a result our customer’s feet are handled with great expertise and they leave knowing they received the best service available.

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