New Balance Roseville is family owned and operated by the Beck family. New Balance is the only athletic brand still made in the U.S.A. With 5 factories still located in the United States, one out of four shoes is made domestically.
We specialize in premium athletic shoes and apparel. Come in and get fitted for shoes by one of our Fit Specialists. To assure the best arch support, we will measure your feet, look at your arch, and observe the biomechanics of your gait cycle.