Store News

For Race Results from the New Balance Ringling Bridge Run IX, please visit

We now have two locations to serve you: 
Sarasota and University Park/Bradenton

New Balance Inc. bestows Chairman’s Award on

Sarasota owners Molly & David Jackson


SARASOTA, Fla., July 6, 2010…Citing their collective commitment to team work, integrity, community outreach, customer satisfaction and leading retail sales for all New Balance retail stores nationwide, New Balance Athletic Shoe, Inc. recently bestowed its Chairman’s Award to Sarasota and University Park New Balance store owners Molly and David Jackson.  The award was presented at the company’s national conference in Boston, attended by 147 stores.


The Jacksons were the first to receive this new award, which New Balance Inc. created to recognize and honor independent storeowners who embody the overall goals of the brand that span from sales and teamwork to community outreach, including the Susan G. Komen for the Cure cause and The New Balance Ringling Bridge Run. 


Highlights of the Jackson’s successes with their Sarasota and University Park stores include:


Escalating Retail Sales

Amidst economic downturn and an overall slump in retail sales nation-wide, the Jacksons posted double digit increases in retail sales for 2009 at both the Sarasota and University Park stores.


Susan G. Komen for the Cure®

Since 1992, the Jacksons have been active in the Susan G. Komen for the Cure, including local event sponsorships and percentage sales donations to support both the Cure and the brand’s $1 million fundraising commitment to fight breast cancer.  The Jacksons work on behalf of this important cause earned them an honoree award from the national organization at the 2009 Lunch for the Cure.


Green Initiatives

Volunteer initiatives for pilot programs, such as opening the first eco-friendly, advanced green design concept store for the brand and the only Sarasota and Manatee County-based store of its kind.  The stores feature recycled flooring and walls, fluorescent lighting and other energy saving programs, at University Park and in their new Sarasota location.


Advisory Committee Support

Providing in-kind support to New Balance Inc. in advisory capacities, Molly serves as the sole woman on the National New Balance Advisory Board and co-chair for the marketing committee.  David, a certified pedorthist, serves on the footwear advisory board.



Community Outreach

Support of grass root and local running, health and fitness events through sponsorships, in-kind and staff support, including the Girls on the Run 5K training program and race for elementary school girls, New Balance Ringling Bridge Run, Sammy’s Run, Sarasota Half-Marathon, The Summer Beach Runs, and run/walks for the Cure, to name a few.  The Jacksons also sponsor 18 local elite and Masters runners through Team New Balance.


Training & Education

Ongoing support for staff and management training programs that includes advanced education and certification.   The stores are the only shoe stores in the region with two Certified Pedorthists on staff and 14 Certified Pro-Fit Specialists.




New Balance Store News